Sustainability and the Look of the Games

Each Games is required to deliver a consistent Olympic and Paralympic Games ‘Look and Feel’ across the host nation. The key objective of the programme is to leverage and build upon the pre-Games brand identity to create a distinct and consistent Look of the Games that contributes to and enhances the overall experience for the Olympic and Paralympic audiences. This case study outlines the approach to responsible sourcing and disposal of Look assets and lessons learned.

3 Jan 2013
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